Lessons When Things Go Bad

How you know who your friends are.

How you know who your friends are.

"when things go bad"

“when things go bad”

Lessons when things go bad are some of the hardest lessons learned. This week we have been praying and sending assistance to Oklahoma after the total ruin of a 20 mile swath from a tornado on the ground over an hour. Most don’t have basements to take cover in this kind of threat, so how do you prepare, and what are you preparing for? Lessons when things go bad was a personal experience in the summer of 1975. There were funnel clouds all summer and a touchdown in our back yard. We had a basement to take shelter in. The problem is that it all happens so fast that you can’t actually react in time. I was putting dinner on the table with my two little children sitting on each side when I heard a loud roar and instantly I witnessed the window imploding in slow motion. Glass was everywhere, in our food food and stuck in the table but thankfully not a scratch on my children. We did flee to the basement, but by then it was all over. The lesson I learned was don’t wait, take shelter before the danger is near.

Another lesson learned when things go bad is, take a deep breath and try to calm down. Take each moment, one at a time to calm your mind. Deal with the present, one moment at a time to control fear and panic. Easier said than done, but by calming your mind, knowing you are alive and breathing will help immensely. When you have so much to process, personally and then you start to think about your business that has also been devastated, controlling panic rising up inside is critical. After the tornado hit our house I lived in fear of every storm that came that summer. It only subsided when I quit reliving what happened, and worked to remember we were all safe and sound. In Oklahoma where families have lost children and loved ones, this process will be the most difficult of all. Only time, one dat at a time will bring the process of grieving to the process of living and going on.

All the business owners that have had personal loss, family loss and business loss my heart goes out to you. The numbness you feel, the overwhelm and total devastation of your life is not anything you could imagine. There are those that will be there to bring and give support long after the news media is gone. That is what we do in America, we care for our own. We care, because we had hard lessons when thing go bad, we understand, we sympathize and we will be there for you. Reach out, accept the help, it will make this lesson easier to bear when you don’t bear it alone.

Blessings to all of you this Memorial Day Weekend. Please share if you would like to lessons you have learned when things go bad. It will be a comfort to someone else who is struggling today.

Packing To Move And Social Media

Packing to move

"Packing to move and social media"

Packing to move and social media


can make you feel out of touch, social media can help you to keep in touch easily.

I have two weeks to get ready to move, a daunting task that you break down into little tasks. So when I take a break I catch up with what is happening in the world and friends thru social media. It really helps to not be out of touch, and I can easily ask for help if I am trying to find something I need. Do you realize how much your target audience depends on social media every day? Can they find you there? Are you searching and finding them with your solutions to the problems they are dealing with?

I called one tree trimmer that has no online presence because my husband wanted three estimates to cut down a tree. Two of the local tree trimmers had websites so I could check out who they are and what kind of work they do, but the other five tree trimmer businesses only have a yellow page listings. Since I needed three estimates when I called the company without any online presence I had no idea about the company or the work they do. In today’s world where there is so much information available to the consumer, it makes you feel a little uneasy when you can’t find out anything about a company you are interested in doing business with.

When I was contacting moving companies, I ran into various levels of information and customer service. The company I chose to do business with had the most easily found information, sent me a follow up email along with my estimate and went over and above to explain their services. As a business owner and marketer, this was quite an experience to see the different levels of information provided by companies I was seeking to possibly do business with.

I am able to share the good customer service with friends through social media, giving testimony to the companies that are providing great services to me at this time. They are easy to find, they have the solutions to my moving problems and concerns and I am excited to have it all fall into place.

This reinforces how important our online presence is. How easy is it for our audience to find us? How easy do we make it to provide answers to their questions? Is our business reputation shared and complemented by them?

When the doctor becomes the patient he sees medicine in a new light. Become the customer of your own business and see it in a new light. It will help you to make improvements that will benefit you current customers and those that are looking for you.

How can I help you today? Please leave a comment or share with a friend. You can always have a free consultation to evaluate how marketing correctly can improve your bottom line.

Perfect Engagement

Perfect engagement is not an illusion. You are engaging an audience everyday in business and personally. Who are you attracting? Engagement through your marketing is really attracting and engaging with your audience through different platforms whether it is your online presence in web, social media, video and more. Do you have a smile on your face?

"Perfect Engagement"

Perfect Engagement with your audience is not an illusion

Most of your audience is intently thinking about “me”. When you have a smile on your face, you can change the whole dynamics of engagement with the person you are attracting. A frowning salesman never made a sale, and marketing that doesn’t make them smile with the best solution to a problem they are seeking a solution to will fail. Your business reputation should be pristine, showing that you have no broken windows in your business to repair. Broken windows in your business make it difficult for your potential customers to engage and smile over the great solution they had hoped to receive from you.

Are you everywhere your audience is so they can engage with you easily? Are they able to contact you and ask questions with any concern they might have? Is the engagement process easy for them, bringing a smile to their face because of the great customer service they are receiving? Do you deal with customer problems immediately and quickly to bring a good result? Anything that makes your customer frown is a broken window in your business. Clean up the broken windows and your engagement rate will increase dramatically.

A good marketing system helps to keep those broken windows nonexistent. It keeps engagement high and satisfaction and referrals ongoing. Perfect engagement is not only possible it can be a foundation in your marketing plan today.

Do you need assistance fixing some broken windows in your marketing? We have a solution for that. Leave a comment or contact us for a strategy session so we can see where your broken windows are and get them fixed today!

If this was good information to you, please share it with a friend.

Is Your Marketing Like the Weather?

"Is your marketing like the weather"

Is Your Marketing Like the Weather?

Is your marketing like the weather? This is a screen shot of the weather today in my location. Now stop and think about how every one checks the weather every day. They check the weather before they travel, and what the weather will be like at their destination. They check the weather to see what to wear, do they have to adjust their plans, will travel be delayed? Weather is critical to us in our lives, we all want to know what is the “WEATHER” going to be!

The meteorologists tell the weather over and over all day long every day. They have a huge audience that sometimes is happy with their message and sometimes not very happy with their message. The message matters all the same no matter what, and sometimes the weather trumps all the other news out there. The weather has it’s own channel, so you can know what the weather is at any given location at any time of day!

Imagine if your marketing message was as engaging to your audience as the weather, they constantly would want to know what you have to say that matters to them and their daily lives. It would have to be easily accessible anywhere and anytime. You would be telling the story over and over again, but they would still want to know what it is because it would give them a solution to questions and problems they face each day. They would engage with you and want those solutions. Your marketing message would be very popular and respected by them. They would find huge value in engaging with you. Even if they didn’t always like the message, they would trust you for the end result.

We have a solution for that! How can we help you today? Please leave your comments and share with a friend if you found value here.

Where Are You In The Crowd?

"Where Are You In The Crowd"

Do you stand out from the crowd, are you different from the crowd?

Today we are going to look at “where are you in the crowd”? When you visit NYC and you are on top of the Empire State Building looking down, most of the buildings blend in. There are those of course that stand out from the crowd. At one time there was a race to be the “tallest building”. Then the building with the
“most glass”. There is even a building where you can stand on a glass balcony and see below you and all around. I think that would make me dizzy.

Standing out from the crowd matters. If you only look like everyone else, and you sound like everyone else, why should anyone pick you? The reason the Yellow Pages have become so obsolete is because if you took your category and put your name and number in the information under anyone else’s add, they all say the same thing, they all look the same. So that leaves any potential clients to do one thing, call you and ask the proverbial question “how much do you charge?” when they are trying to find a reason to choose you. When it comes down to only price, that is a poor reason to have them choose you.

A lot of marketing today is endless platitudes. Endless words or phrases that are commonplace and predictable. They lack power to evoke interest through constant overuse and repetition. Yet they are stated as if they were original and significant. They tell you what everyone else is saying, not standing out in the crowd in any way.

So if you would like to stand out in the crowd, stop using endless platitudes and share what is unique to you, what no one else can do for your clients but you. They will choose you because they will believe no one else can provide the solution that you can and be happy to pay you for the very thing that makes you stand out in the crowd!

Are You Remarkable?

"Are Your Remarkable"

Do you stand out in the crowd? Are you remarkable?

Are YOU remarkable? Do you know that for most of your audience it isn’t about YOU, it is about ME. 24/7 your audience is going about their lives in the ME mode, about ME, for ME, emails to ME, just ME, ME, ME.

So how do you spread who you are with the me audience? Being average today where you are trying to reach everyone will most certainty cause you to be ignored. It is like driving by all the fast food options, they all look the same, have the same menus and every one is used to seeing them and used to ignoring them. Then down the street opens a “all natural healthy fast food option” and the ME can’t wait to go there and try it out. Then they will spread the word to their friends about their great find and you will find that because you are remarkable you are noticed and engaged.

When you study and consider who is talking and who is listening, you can find that way to be remarkable to those who are listening to what you are saying. Better to be talking to a niche that is listening, than shouting to the crowd who is ignoring you. If you want to be everything to everyone, you will be no one to anyone.

What are you going to do in your business today to be remarkable? Who is out there listening and ready to engage with you?

If you need help, we have a solution for you. Request your strategy session so we can help you become remarkable today!

National Tooth Fairy Day-A Personal Blog

This Thursday, February 28th is National Tooth Fairy Day

tooth fairy marketing

February 28th is National Tooth Fairy Day

I never knew that there was a National Tooth Fairy Day, but I loved it all the same. When I was young enough to have my teeth get loose, I couldn’t wait for them to fall out. I would wiggle, and wiggle it until I could pull it out often bringing tears to my eyes in the process. It was the promise of that quarter that the tooth fairy would leave for my tooth under my pillow. Back then that quarter would buy many treasures, which I would have so much fun choosing. I would go over it and over it my mind deciding how to get the most penny candy, trinkets and more. The choices were many, and it was worth the pain and effort to be able to have the reward the Tooth Fairy would bring.

My children also loved the Tooth Fairy, of course by the time they were leaving their teeth under the pillow for her, the price had gone up. Now it was more reasonable to find two or more quarters (depending on the Tooth Fairy’s finances at the time) which would be the reward for leaving that lost tooth.

So now we will fast forward again to my grandchildren. Since I have so many of them, the Tooth Fairy is kept very busy. There has been one glitch, there is a skeptic in the crowd. One of my granddaughters lost a tooth and I asked her if she had put it under her pillow for the Tooth Fairy, she replied that the Tooth Fairy wasn’t real, and she was sure it was her Mom. I didn’t blink and replied to her ” well the Tooth Fairy came to Grandma’s house and left this for you with me, she knew you weren’t sure if she was real. I assured her that I would talk to you about it and give you her gift”. She looked at me, was quiet for a minute then took the quarters (six of them) and said “thank you Grandma”. We never had the discussion again, but she learned a valuable lesson, sometimes you just have to “Believe”.

Now some of you will be up in arms, claiming that I am teaching my grandchildren a lie. That’s ok, I don’t mind. It is never wrong to give love and share rewards in life. Adults lie to themselves everyday, about what they are eating, about their behavior, about their values and who they are. We all grew up knowing that the cartoons we watched weren’t about real life, but we loved them anyway. It is like the right of passage in childhood. “The Princess Bride” is a family favorite movie, everyone knows the lines scene to scene by heart, but no one believes it is real life.

On February 28th it will be my 43rd wedding anniversary. I will be on a plane to Chicago for a meeting that I am excited to attend. We will be celebrating our Anniversary when I get home. When you have been married as long as we have, there has been a lot of “real Life”that we have had to deal with. Struggles to pay the bills, no money for food, cars broken down, death and destruction, tears, laughter and a commitment to work through it all. There has also been lots of joy, Tooth Fairies, picnics in the sun, fun getaways, new adventures, untold blessings and new beginnings.

I have shared all of this to say, no matter where you are in your business or life make sure that you don’t forget to “Believe”. The real story of who you are should be told. I will be sharing more on that later! Happy National Tooth Fairy Day Everyone!

Heads Down

Everyone has their head down looking at technology

Used to be when you saw someone with their head down they were praying

Heads are down everywhere you go. It used to be if someone had their head down they were praying or tired or thinking. Now everywhere you go heads are down on buses, planes, trains, park benches, doctors offices and more looking at technology in the palm of their hand. Now there are warnings about talking or texting on your phone while walking to your car and not paying attention to your surroundings. We are a distracted bunch, reading, texting, video watching and music listening everywhere we go.

If you ever wondered with all these heads down, how does this affect your business? If your aren’t included in who and what these heads down are searching for, you are invisible to one of the largest markets that exist today-the mobile market. 24/7 the mobile market could be engaging with you. 24/7 the mobile market could be referring customers to you. 24/7 you could be sending text messages to your market that they will respond to immediately and share with their friends. No worries, there are many easy solutions to your dilemma. There are mobile websites, mobile apps and mobile conversions for your website that recognize mobile devices when they visit. This causes a conversion to a mobile view that matches the device that has come to your website.

So if you want all those heads down to be finding you while they are searching and sending referrals to their friends, make sure that you have a mobile presence to they can find you and engage with you anytime and anywhere. You will see a dramatic difference in your bottom line.

How can we help you today? Leave a comment and let us know.

UpYourMarket Valentines Day Blog

UpYour Market Valentines Blog

Here is best wishes for a happy Valentines Day to you!

Reaching Your Invisible Markets: From Nowhere to Now Here

The difference in marketing to visible vs invisible prospects. The difference in marketing to visible vs invisible prospects.

How do you reach your invisible markets and go “from nowhere to Now Here”

This is the blog I featured in my February News Letter about visible and invisible markets. As we discussed in a past blog you know your visible market, even if you’ve never seen them in person. They’re the ones you can reach online and off by using tactics like email marketing and direct mail. You nurture these leads by providing them with the information they need to go from being curious to being customers – articles, blog posts, videos. They may not have spent a dime with you yet, but they’re somewhere in your sales funnel. All you have to do is nudge them by staying the course, staying relevant, and staying at the forefront of their minds so when they’re ready to buy, your business will be their first choice. All your hard work in understanding them, giving them the information they need as part of their buying decision, winning their respect as an expert in your field… all of that pays off when they finally realize yours is the only solution they should even consider.
Your invisible market, though, that’s another story. They are nowhere in regards to your sales funnel. You’re not engaged with them… yet. That doesn’t mean they aren’t watching you, though. They may be reading your blog, visiting your website, watching your videos, and just on the brink of raising their hands to say they’d like more from you. Once they do, they’ll become visible.

So, how do you move that invisible market from nowhere to “now here”?

You may be only three steps away from making them appear:

First, calculate their value. What is a new customer worth to you this year? How long do your customers stay with you? How much would they be worth to you for that entire time span? How many of these prospective customers are out there? You need to know these numbers so you can figure out how much you should budget for reaching this new customer base.
Second, establish your budget for reaching them. Based on how much these new customers are worth to you, be prepared to set aside a certain percentage in order to grab their attention and pull them into your orbit. You’ll need to do something you haven’t done yet in order to reach them – otherwise they’d already be visible. If you’re marketing your business five ways, you will need to add a sixth, or seventh, whatever it takes to take your business where it hasn’t gone before.
Third, do what your competitor won’t do. Not only do you need to use marketing tactics you haven’t used yet in order to reach your invisible market – you also have to do what your competitors aren’t doing, or aren’t doing well. In your marketing, you may need to make yourself more visible to lure your invisible market out into the open. Marketing videos are just one very effective way to do this. Marketing videos highlight your business by helping your prospects come to know, like, and trust you.
Simply sign up for your complimentary strategy session.