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If you need help on “where to start” I am here to help
Where to Start, that is a question you have asked yourself often. If you aren’t sure “where to start” you usually seek out help, someone who knows the best way, or has money saving and time saving solutions. Often it involves just sitting down and mapping a plan, or a blueprint of the “what”, “where”, “who” and “when”. As a business owner we know that if we fail to plan ahead, we are likely to fail.
If you have ever built a home you know that you can’t even start without a plan. Sure there may be adjustments to the plan, but without the plan you don’t know the end result. The same is true for marketing for your business. Do you have a plan, do you know the end result? In many situations to plan a good marketing campaign, we need the end result to plan the process to start and reach that end result.
Today the world is in warp speed, with constant and rapid change occurring in every area of your personal and business lives. If you don’t know “where to start” and have a plan on how you expect to finish you will end up frustrated and disappointed.
So if you don’t know “where to start”, I am here to help you! I would love to talk to you about your business, what is working and what isn’t working. Then we could discuss the options you have to bring more of your target market through your door, how to implement a good marketing plan and what the results will be.
A good plan, put in place and working correctly will be the oxygen of your business! Contact us today for your Strategy session and get your marketing plan in place.
Zoo animals and algorithms were not associated in the same sentences over two years ago.
Zoo animals and algorithms
Now there are totally different reasons we talk about Pandas and Penguins, and it isn’t usually because we saw them at the zoo. Pandas and Penguins now have everything to do with content and your web presence. If you have engaged in “black hat” marketing which would include the use of bad links, no original content and the lack of organic links, you might have found yourself slapped down by Google. Do you have a blog that you communicate great information to your target market? Do you have videos that share and engage your products and services as a great solution for their problem? Is your social media linked to your website along with your LinkedIn account? Are you socializing and interacting with your audience? So many questions and so little time.
Everything that you think you used to know about marketing and your web presence is in a state of constant change. Here you are busy trying to run your business and you wonder how am I supposed to keep up with all these changes? How do I keep from wasting money on marketing that is changing weekly and monthly? There are some basic rules that will help you. Everything you learned in Kindergarten now applies. Be nice to your neighbor, be considerate and tell the truth. Listen to you neighbor, you don’t have to talk all the time. The most important rules for your web presence is share your story and what it is that you do best that matters to your target audience. Share valuable information that will help your target market solve their problem, and that you care and have that solution. Be available and easily accessible to your market. The easier it is for them to contact you, interact with you and get your solution to their problem, the better!
So no matter what the next animal algorithm is, good manners, caring, sharing and killer service will win every time. I appreciate all of you, let me know how I can do better!
Hey, some change is good!
Change keeps things from getting stale. Why do customers like fresh new products, new styles changes, new improved taste and on and on? In the marketing world there is very little that is old right now, there is a lot of fresh new available to you. There are “new mobile apps”, “new mobile platforms”, “new local maps merged with Google+1 pages”, “new website themes”, and so much more.
There are fresh new ways to reach and communicate to your target market than ever before. Even “old school” direct mail is fresh and new with so many ways to send direct mail using segmented lists to reach your target market making the success of your campaign incredible! Whether you are a retail establishment, a service industry, or professional services; you can have a fresh approach to your target market and current customers to keep them happy and coming to you over and over again.
It is an exciting time for business owners, and I totally love keeping up with “new is bette”! There is nothing better than experiencing the happiness and smiling faces of my clients that are growing their business through great marketing platforms that are now available to them. Your success is my success! It doesn’t get better than that!
How can I help you today? Questions? Comments?
Do you realize that graduations are in full swing and the summer is taking off? We all know how fast time is flying by in our business. We are one month away from the end of the second quarter, half the business year will be over. How is it going for your business? Are there issues that keep you awake at night that you just aren’t sure what the solution is?
Rocket Forward!
There are so many incredible marketing tools available, the choices you have today are more amazing than ever. There is a marketing solution that fits every budget. The most important part of your marketing is building an audience and communicating to your target market that converts your audience into your customers! By using the right combination of marketing tools, you will have a solution to lead generation, and customer conversion which will grow your business and bring your target market to your door.
So stop losing money today! Get ready to rocket your company forward, reaching and converting your target market into your customers today! We have a solution for that!
This week in several meetings with business owners I have heard comments like “I don’t think that really works”, “You can only do that if you do it this way” and more. It reminds me of a recent conversation with my teenage granddaughter where we were discussing some future trips I wanted to take her on with me. She replied negatively repeatedly with one thing after another to which I asked her what those opinions were based on. She replied “well someone told me this or that” I replied to her “have you ever been there before, are you making this judgement by your experience”?
It is amazing how we are influenced by the opinions of others, which are usually based on heresy, no experience or actual facts. Think of a time you discovered that something you had believed for awhile about anything you can imagine, then you actually experienced it for your self and were shocked to find out that what you originally thought was totally not true. There is a lot of white noise in our lives every day. There are a lot of opinions shared and discussed, but when it comes to your business the facts rule!
Here are some facts about marketing that I want to share:
A good optimized website is a valuable tool to reach and be found by your target market.
Social Media of all types can build your brand, create community and help you to provide great customer service.
Direct Mail is not dead and is still valuable.
Email marketing is not dead and still valuable.
Mobile apps are the future and are a part of your largest target market.
Video is also a game changer in your business.
Your best customers are your current customers.
The key to all of this is the what, why and how it is executed. You can talk your self out of marketing with endless excuses, but you are also talking yourself out of revenue that good marketing platforms provide.
How can I help you today? My success is your success! Call, text or leave a comment to request a strategy session to STOP LOSING MONEY TODAY!
Along with mobile marketing, video marketing has skyrocketed. This can cause a business owner to feel overwhelm. No need for that, there are many choices in video. The fact that you use it, even if it is not “Hollywood” worthy is what matters.
Your target market is very visual, along with being very mobile. Your target wants to feel, see and hear about your business and products/services. YouTube is growing at a phenomenal rate which allows you to reach a quarter of a billion people searching on YouTube for your services and products everyday.
As you can see, I have added a simple video that anyone can do to bring more of their target market to their business. Your target market is searching for your products and services on YouTube. Are you making sure that they can find you?
How can we help your target market find you today even if they don’t know your name?
Have you ever had a surfing lesson? Well I had my first surfing lesson last week and I learned a lot about myself and how hard and fun surfing is. The Pacific Ocean is cold, so we had to wear wet suits. We had a safety class on how to get on the surf board, how to shuffle our feet so sting-ray’s would not bother us, how to hold the board so it wouldn’t hit us in the face and break your nose. When you fall off you should fall backwards and cover your head when you surface to you don’t get whacked by the board. I paid very close attention as I was apprehensive but definitely wanting to go thru with it. Even how you stand up is important with your head straight, not looking down and the stance of your feet so you won’t fall off. Most of all we were supposed to have FUN!
What does this all have to do with marketing? A lot. There are rules for marketing, Google has many. There are procedures for choosing your domain name for successful rankings and brand recognition. There are many marketing platforms depending on your business type and model. Everyone wants to do it right, no mistakes, total success.
Well I got plenty of water in my face, I didn’t fall off, and I did have fun. I was cold for a few minutes, but didn’t notice after that. I got a real workout from the waves and was tired but happy when it was over. I had sand everywhere, but that washes off easy. Most of all I learned something new, had fun and would like to do it again.
We should know that sometimes in business we can have reservations about something new, be apprehensive about all the rules and changes, have lots of “sand” to clean off, but we can have fun! Sometimes we need to totally go out of our comfort zone and attempt that one thing we have never done. It makes us better in so many ways, and we see the world, our business and our clients in a different light. I can honestly say I am looking forward the the next “surf’s up” lesson.
How can I help you today? Please fill out the survey so I can know more about your business and how to help you communicate to your target market.
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