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Where to Start

March 28, 2013 by Leave a Comment
"Where to Start Marketing"

If you need help on “where to start” I am here to help

Where to Start, that is a question you have asked yourself often. If you aren’t sure “where to start” you usually seek out help, someone who knows the best way, or has money saving and time saving solutions. Often it involves just sitting down and mapping a plan, or a blueprint of the “what”, “where”, “who” and “when”. As a business owner we know that if we fail to plan ahead, we are likely to fail.

If you have ever built a home you know that you can’t even start without a plan. Sure there may be adjustments to the plan, but without the plan you don’t know the end result. The same is true for marketing for your business. Do you have a plan, do you know the end result? In many situations to plan a good marketing campaign, we need the end result to plan the process to start and reach that end result.

Today the world is in warp speed, with constant and rapid change occurring in every area of your personal and business lives. If you don’t know “where to start” and have a plan on how you expect to finish you will end up frustrated and disappointed.

So if you don’t know “where to start”, I am here to help you! I would love to talk to you about your business, what is working and what isn’t working. Then we could discuss the options you have to bring more of your target market through your door, how to implement a good marketing plan and what the results will be.

A good plan, put in place and working correctly will be the oxygen of your business! Contact us today for your Strategy session and get your marketing plan in place.

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Are You Remarkable?

March 6, 2013 by 3 Comments
"Are Your Remarkable"

Do you stand out in the crowd? Are you remarkable?

Are YOU remarkable? Do you know that for most of your audience it isn’t about YOU, it is about ME. 24/7 your audience is going about their lives in the ME mode, about ME, for ME, emails to ME, just ME, ME, ME.

So how do you spread who you are with the me audience? Being average today where you are trying to reach everyone will most certainty cause you to be ignored. It is like driving by all the fast food options, they all look the same, have the same menus and every one is used to seeing them and used to ignoring them. Then down the street opens a “all natural healthy fast food option” and the ME can’t wait to go there and try it out. Then they will spread the word to their friends about their great find and you will find that because you are remarkable you are noticed and engaged.

When you study and consider who is talking and who is listening, you can find that way to be remarkable to those who are listening to what you are saying. Better to be talking to a niche that is listening, than shouting to the crowd who is ignoring you. If you want to be everything to everyone, you will be no one to anyone.

What are you going to do in your business today to be remarkable? Who is out there listening and ready to engage with you?

If you need help, we have a solution for you. Request your strategy session so we can help you become remarkable today!

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Your Marketing Audience

July 18, 2012 by Leave a Comment

Has your marketing audience changed? Has your message to your target audience changed too?

Has your audience changed? Has your message to your target market changed too?

Sometimes we want to think “If it isn’t broke, don’t change it”. Today everything is changing. Whether we want to keep up or not, if we aren’t aware of the changes affecting our target market that can hurt our message to them. The more information that we know about our target audience the better we can reach them. What problems are they affected by every day that we can resolve for them? How have they changed their communication? What are they doing differently that would help you to reach them in another way to bring better results?

The changes are happening so quickly, what we were doing six months ago now need to be adjusted or revamped. Social media platforms are changing constantly with better options for business owners. Facebook is a powerful way to reach your audience as they spend a lot of time there engaging every day. Google+1 give you the opportunity to have free video chats with your audience. Twitter allows you to engage thru search your audience by location. LinkedIn will grow your professional exposure. All these social media platforms give you mobile exposure along with mobile conversions in websites, and mobile apps for your business.

Maybe it is time to examine your audience, the changes they have made and adjust your message so that it will be easy for them to connect to you. The easier you make it for your audience to engage with you, the more they will!

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Old School Vs New School Marketing

January 31, 2012 by Leave a Comment

What is Old School Marketing? Direct Mail Marketing, Email Marketing, Referral Marketing, Cold Call Marketing. What is New School Marketing? Online website marketing, texting marketing, mobile website marketing, mobile apps marketing, video marketing and webinar marketing.

There is a debate on which is better? Old School or New School Marketing? They both can work equally great for your business depending on your target market and the quality of the process you use.

When you use a good direct mail list that is reaching your target market with awesome content that reaches out to them and they connect with your service or products, you will have a successful campaign. In any campaign, you have six seconds to get their attention, why should they pay attention to you? What makes you better than the next guy? What benefit is it to them to come to you? What do you offer that they will want to keep coming back?

The same rules apply to email marketing, you can stand out from the crowd if you include any kind of video message within your email. This is a beautiful combination of old school and new school marketing. When you use content that really connects you to your target market whether in direct mail, email, texting, video and webinars along with your website and social media; good content will always take your marketing to the level you desire. Marketing has changed from business owners marketing to their target market what they should need and want, the change is that your target market now tells you what they want and expect from your business products or services.

Are you combining the best of old school marketing with the best of new school marketing that will connect your target market to your business and grow your bottom line?

How can I help you today! Please call for a free strategy session so you can have your questions answered today!

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Let’s Go, Video Rocks!

January 9, 2012 by Leave a Comment

Wow time fly’s when you’re having fun! So much happening with mobile marketing and video is a big part of mobile marketing. The ability of your target market to see you, hear you and have an instant connection with you through your video is powerful no matter what your business brand is.

Stop and think about your target market, how much video are they viewing on their mobile devices? They are viewing a huge amount of video everyday. YouTube has grown massively, and the number of videos uploaded every minute is amazing. There are so many video channels that are available to share your video content, to ignore video could really be holding you back from your target market. We live in a visual world; TV, Video, Movies, Webinars and more. Video also warms up your market, they feel like they know you personally, who you are and what solution you have for them. Video’s don’t have to be Hollywood productions, the videos that are more natural are the most watched. The show that is still popular which shows the videos families made and submitted winning a prize for them were not Hollywood productions.

Marketing today is about solutions that are smart, not hard. Some solutions do take time, content marketing has to be keyword rich and good content. Mobile apps, video and mobile web is a direct, smart not difficult marketing platform that will grow your customer base and increase your bottom line.

Work smart, not hard and have fun while you connect with your target market today!

Call, text or leave a comment. How can we help you today?

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Use Mobile and Video to Stand Out From the Crowd

August 30, 2011 by Leave a Comment

Standing out in the crowd is really critical in marketing today. So many are doing the same thing over and over in different versions of sameness. Think of everyday people, brands that stand out in the crowd. The Super Bowl spawns lots of ads that want you to think they stand out from everyone else, but few do. Their marketing might catch your eye in a big push, but they revert to the norm and you no longer think about them in the same way.

Your target market is used to instantaneous information, smart phones, iPads and the like have created a generation of “I want it now” customers. Poor customer service and haphazard marketing will kill your business in a blink. You are invisible to a large portion of your target market if you have no mobile exposure. What is the solution?

There are actually more ways than ever before to “stand out in the crowd”.

Video marketing makes you stand out because your customers see you, hear you and relate to you directly. The shock and awe of video is a visual plus in reaching your target market. Mobile visibility puts you right there in front, and video and mobile combined is a powerful medium to market your products and services in today’s competition.

So this is the time, and if you think you aren’t ready please check out how much of your target market is watching video and using their smart phone.

How can I help you today? Text, call or email for a free strategy session!

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