Packing to move
can make you feel out of touch, social media can help you to keep in touch easily.
I have two weeks to get ready to move, a daunting task that you break down into little tasks. So when I take a break I catch up with what is happening in the world and friends thru social media. It really helps to not be out of touch, and I can easily ask for help if I am trying to find something I need. Do you realize how much your target audience depends on social media every day? Can they find you there? Are you searching and finding them with your solutions to the problems they are dealing with?
I called one tree trimmer that has no online presence because my husband wanted three estimates to cut down a tree. Two of the local tree trimmers had websites so I could check out who they are and what kind of work they do, but the other five tree trimmer businesses only have a yellow page listings. Since I needed three estimates when I called the company without any online presence I had no idea about the company or the work they do. In today’s world where there is so much information available to the consumer, it makes you feel a little uneasy when you can’t find out anything about a company you are interested in doing business with.
When I was contacting moving companies, I ran into various levels of information and customer service. The company I chose to do business with had the most easily found information, sent me a follow up email along with my estimate and went over and above to explain their services. As a business owner and marketer, this was quite an experience to see the different levels of information provided by companies I was seeking to possibly do business with.
I am able to share the good customer service with friends through social media, giving testimony to the companies that are providing great services to me at this time. They are easy to find, they have the solutions to my moving problems and concerns and I am excited to have it all fall into place.
This reinforces how important our online presence is. How easy is it for our audience to find us? How easy do we make it to provide answers to their questions? Is our business reputation shared and complemented by them?
When the doctor becomes the patient he sees medicine in a new light. Become the customer of your own business and see it in a new light. It will help you to make improvements that will benefit you current customers and those that are looking for you.
How can I help you today? Please leave a comment or share with a friend. You can always have a free consultation to evaluate how marketing correctly can improve your bottom line.