Happy Thanksgiving and Blessed Hanukkah to all of you! Thanksgiving, Hanukkah are on the calendar together this year, so is the demise of Black Friday. Everything has been on sale since October, all the “Black Friday” mail, emails, flyers and enticements have been making the rounds for over a month. When that happens, the rules have been broken and very few are listening. When “Black Friday” was a valid retail event, you got up early, and then earlier, then midnight on Thanksgiving to run and find those killer deals. Xbox came out last week, “the next big things” have been selling and all the sales were made public so now the retailers are one upping each other. Their profit margins are decreasing because they are opening earlier, on the holiday to catch whomever they can to come and spend, spend, spend.
In marketing there is one fast and true rule, when you try to be everything to everyone, you are nothing to nobody. The lines of “Black Friday” are so blurred, the marketing has become all the same and the consumers know everything will still be on sale tomorrow, next week and after. It has been a stressful year for many, a home cooked meal with family and friends, a holiday vacation skiing or on the beach, a good movie or game night will matter more. Giving thanks for blessings such as food, shelter, family; understanding that the world doesn’t revolve around spending is going to be the order of this holiday season for many.
“Cyber Monday” will still be on, which let’s the consumer know, you can shop without the crowds, get food without waiting and have free delivery and returns. There will be more mobile shopping than ever before this year. Restaurants that are using the mobile options open to them will be at the top this holiday season. Consumers are on the move, more options for entertainment, saving money and skipping the crowds than ever before. While many are still acting like “Black Friday” is alive and well, don’t be fooled. The demise of “Black Friday” is real and we have yet to recognize what’s coming next.