You are here: Home / Archives for listening

Visible Prospects vs Invisible Prospects

January 16, 2013 by Leave a Comment

There is a difference in marketing to visible vs invisible prospects.

Marketing to your visible prospects vs your invisible prospects will be different in many ways. Visible prospects already have some kind of relationship with you. They are usually on a email list and you know who they are and what they like and don’t like. Some have never bought anything from you, but still are in your audience. Some are current or past clients, and they have specific needs and problems. These visible prospects can be reached if you get inside their mind and know exactly what problem they have that you can solve with an incredible offer they can’t get anywhere else.

Invisible prospects are the ones that you know are out there, but you haven’t gotten them to raise their hand and say “yes” to your products or services. They aren’t on your email list, and you would like them to raise their hand so they become visible. This is where marketing logistics change, and you need to make sure that you don’t let these logistics dictate your marketing success. When you know the value of this invisible prospect, you can make sure that the investment you make to get them to raise their hand and become visible is worth it. The most important issue is this: are you willing to do what your competitors won’t do to get this invisible client to raise their hand and become visible? That would involve some logistically complex ideas; a recorded talking piece, or a theater piece of marketing that usually is not going to be done by your competitors. The ideas are all there, but the choices and investment will often determine the success of reaching those choice invisible prospects you seek.

So what logistical changes can you make to attract the invisible prospects to raise their hand and that will also bring visible prospects to raise their hand? The choice is yours.

How can we help you today?

Filed Under: Take Action Tagged With: , , , , , , , ,

Crystal Clear Marketing

January 9, 2013 by Leave a Comment

Alaska has the most crystal clear air and water I have ever experienced. Why does this matter to you?

Crystal clear marketing is attractive. You want more, you want to take some home and you feel good. That is what the water and air in Alaska is like. I attended my niece’s wedding in Alaska last year. I have never experienced such clean air and crystal clear water. It made me want to take it home with me. No, this is not an environmental marketing blog post, but it is about the effects of something that we experience that is crystal clear. When you are in Alaska, even when it is raining or snowing it is fresh, clean and inviting. When your marketing message is fresh, clean and inviting, without clutter your market is drawn to it. Most customers buy because what they are buying gives them a special feeling, or experience that is memorable. I have watched teen girls checking out nail polish colors oohing and exclaiming how amazing they are and they will feel so good when they use a certain color. Many are very excited that NHL Hockey is back, they love to go to the games and spend lots of money because of the excitement of the game and how they feel to be back in the cheering crowd.

Cruise lines that travel to Alaska use the clean, pure air and water in their marketing to draw their clients to book these cruises that are often more expensive that any other cruise. The people that take these cruises want to experience something that they just can’t get anywhere else.

Is that the kind of marketing that you have for your audience? Are they going to get to experience your product or service in a way that they can’t get anywhere else? It this experience special, crystal clear and clean? They will rush to tell their friends, and share this unique experience. In this world where we have people shouting their information at us all day long, and tight schedules with little relaxation to be had, make sure that no matter what your product or service that you offer a crystal clear, clean marketing message. They will run to you because everyone else is making them tired.

How can we help you today? You can request a strategy session to review your marketing options to set you apart from your competition.

Filed Under: Uncategorized Tagged With: , , , , , , , , ,

Listening, Listening, Listening, talking

May 9, 2012 by 1 Comment

Who have you met this week that was talking, talking, talking, and you couldn’t get a word in edgewise? Did it make you want to escape? In marketing if we aren’t listening, and we are only talking our target market will feel the same way.

Getting out and having face time with your target market, just listening to them, wanting nothing more than to get to know them and hear their concerns and struggles which will help you to market better. The whole point of a good marketing campaign is to provide a point on solution to a BIG PROBLEM that your target market is dealing with and needs you to bring the solution to them.

Large companies find out quickly if their target market is unhappy with their product or services because social media now allows them to express their displeasure. If you don’t know what is being said about your company and your products and services, you aren’t listening to your target market.

Listening is now more important than talking. You want to be sure that when you are talking you are communicating the best message to your target market possible. There is a lot of talking going on, but how many are listening? IF YOU ARE SHOUTING, you can be sure that few are listening.

The best result of listening first and then talking is your target market hears you and spreads the word to their circle of friends and family!

Who are you listening to today?

Filed Under: Take Action Tagged With: , , , , , , , , , , ,

We Are Only Human

June 20, 2011 by Leave a Comment

We are only human after all. The most amazing thing is, we have choices everyday. Some choices cause stress, frustration and failure. Then there are the choices to move on from failure, not giving up until we reach success. When we make the choice to move on from failure, we overcome and learn that failure is not the end but the beginning.

In business we have to make choices. Everything doesn’t always work out the way we want it to. When we again move on, make the choice to move past whatever the stumbling block is, we learn and grow. If we have to stop and look at our customer service and make changes for improvement, it benefits our business and our customers. There is always help available, there are more ways to learn and communicate than ever today. There are teaching videos, blogs, and social media platforms with many successful people sharing and giving of the knowledge they have learned.

Everything we need is right in front of us, but often we aren’t looking for it, or we aren’t ready to see it. It is not about us after all, it is about those we care about, give ourselves away to, and give love to each day. I learned a new definition of the word “TINY” from Clay Stephens: Their Interests, Not Yours

Others that we interact with thru out our day need us to listen to them and care about them. There are many people who talk, talk, talk. Who is listening?

I am listening. How can I help you today?

Filed Under: Take Action Tagged With: , , , , , , , , ,