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Yesterday, Today and Tomorrow

May 15, 2013 by Leave a Comment

Yesterday, Today and Tomorrow is commonly thought of in time. In business, today is really the most important. Yesterday is over and tomorrow will be today. We can’t undo the past and we aren’t promised tomorrow. The best part of our life is what we do with today! blog

Half of 2013 is almost over and the beginning of the summer is almost here. School is ending, graduation is happening and everyone is looking forward to their upcoming summer vacations. That means that they will be traveling, chilling out and you want to get their attention. Don’t worry, no problem. They will all make sure that they have their mobile devices with them, after all they have to keep up with Facebook, Twitter and Instagram. Sharing is the topic of the day, where they are traveling, what they are eating, and what they bought while on vacation. You can be ready and kick off the second half of 2013 strong reaching your market right where they are, with mobile visibility. Mobile devices are never more than five feet away from your audience. When they are traveling they are checking “what is close by” to do, to see, where to eat, how to get there and more! Today you can make sure that your mobile presence is in place so you won’t miss connecting your business with your traveling market the rest of the year. Have you seen the app clock on the apple website? They are close to 5 Billion downloads! Do you have your mobile app? Do you have that 24/7 referral availability? Can you send instant text messages through your mobile app of specials, reminders and more? Don’t worry, no problem. It is low cost, and easy to do! You can have your mobile app on iTunes, and the Android store for download before that busy travel and vacation time is here.

If this is what you are looking for, we have a solution for your mobile visibility! Call us today, and we can discuss exactly the benefits of having your mobile presence and how to get it done for you! You can get a 10% discount and a free app mock up by taking action to make sure your mobile visibility is on track. Yesterday is gone, but today you can be found on the mobile devices of your market, and they will be referring their friends to you! Don’t wait until tomorrow, get it done today!

Please share this with your friends if you found value in this information.

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Packing To Move And Social Media

May 9, 2013 by Leave a Comment

Packing to move

"Packing to move and social media"

Packing to move and social media


can make you feel out of touch, social media can help you to keep in touch easily.

I have two weeks to get ready to move, a daunting task that you break down into little tasks. So when I take a break I catch up with what is happening in the world and friends thru social media. It really helps to not be out of touch, and I can easily ask for help if I am trying to find something I need. Do you realize how much your target audience depends on social media every day? Can they find you there? Are you searching and finding them with your solutions to the problems they are dealing with?

I called one tree trimmer that has no online presence because my husband wanted three estimates to cut down a tree. Two of the local tree trimmers had websites so I could check out who they are and what kind of work they do, but the other five tree trimmer businesses only have a yellow page listings. Since I needed three estimates when I called the company without any online presence I had no idea about the company or the work they do. In today’s world where there is so much information available to the consumer, it makes you feel a little uneasy when you can’t find out anything about a company you are interested in doing business with.

When I was contacting moving companies, I ran into various levels of information and customer service. The company I chose to do business with had the most easily found information, sent me a follow up email along with my estimate and went over and above to explain their services. As a business owner and marketer, this was quite an experience to see the different levels of information provided by companies I was seeking to possibly do business with.

I am able to share the good customer service with friends through social media, giving testimony to the companies that are providing great services to me at this time. They are easy to find, they have the solutions to my moving problems and concerns and I am excited to have it all fall into place.

This reinforces how important our online presence is. How easy is it for our audience to find us? How easy do we make it to provide answers to their questions? Is our business reputation shared and complemented by them?

When the doctor becomes the patient he sees medicine in a new light. Become the customer of your own business and see it in a new light. It will help you to make improvements that will benefit you current customers and those that are looking for you.

How can I help you today? Please leave a comment or share with a friend. You can always have a free consultation to evaluate how marketing correctly can improve your bottom line.

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Doing What You Have Always Done and Comfort Zones

May 2, 2013 by Leave a Comment
"Doing What You Always Have Done and Comfort Zones

What is your comfort zone that is holding you back?

Are you doing what you have always done staying in your comfort zone? The ocean is my favorite comfort zone, I would rather be at the ocean than anywhere else. Do you find yourself always doing the same thing because it is your comfort zone? When you started your business, your comfort zone was hard to find. You had so many decisions to make; planning, scheduling, contacting, getting known and more. Yet because of absolute motivation, determination and hard work you got it done. Then all of a sudden you realize you are doing what you always have done again and your are in a comfort zone that is holding you back.

With the world around us changing so quickly and most of your target market is mobile, you can’t stay in your old comfort zone of marketing. You need to change it up, think like your market and be seen and heard where they are spending their time. The mobile market is the largest market today which includes your social media exposure. It will actually give you amazing access to your target market in more ways than ever before. But, does all this mobile access, social media stuff take you completely out of your comfort zone? Not to worry! A good marketing professional can tie it all together for you so you don’t even have to be concerned about the process. You can’t do it all. You can’t even keep up with it all. That’s when good delegation comes into place for your marketing tasks and success. Then you can concentrate on other comfort zones you need to break out of to keep the success of your business on track.

There are marketing systems that can be put in place to make sure that your message, containing the solutions you have for your market’s problems, will reach them right where they are looking for them each day. Then they will be raising their hand and coming to you because you are the expert and the only one that can provide what they need. When it is easy for your market to reach you, find you, and engage with you a massive growth change happens. A good business reputation and a good marketing plan goes a long way to bringing the target market you seek through your door.

So make a plan to stop doing what you always have done, get out of your comfort zone and be where your target market is waiting for you. How can we help you today? Please leave a comment or question. I would be happy to have a free strategy session with you!

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A Marketer’s Thank You

November 23, 2012 by Leave a Comment

This is a marketer’s thank you from me to you.

Gratitude is the best form of marketing

Social media was alive with so many forms of thank you and gratitude. I received many emails with Thank You in the subject line, some were only interested in selling something. Gratitude is critical to life. Think of any day that you were having a rough time and someone shared gratitude with you. That can quickly change a bad day to a good day. Saying Thank You when even the smallest kindness has been done for us elevates the whole relationship with that person. So I want to say a huge Thank You to all of you! I appreciate every one of you that takes time to read even one sentence that I write. I am so thankful for my clients that I have the privilege to work with and change their businesses every day. Thank You to those who have mentored me and invested in my knowledge and success. Marketing should always include Thank You so that the customer knows they are never taken for granted.

This is a high marketing weekend, lots of noise and competition going on out there. Who would you want to be involved with for your holiday shopping? Those that are shouting at you or those that appreciate and have gratitude for you?

This is SHOP LOCAL weekend. I encourage you to take time and visit some of your local businesses and let them get to know you. You will find that they will say Thank You and have gratitude that you took time to find them. You will discover treasures you would never have found, and a different atmosphere of appreciation and gratitude.

My last Thank You is for the families that had empty chairs at their Thanksgiving meal yesterday because their family member is serving in our military. We are grateful to you and say Thank You to all those who serve America and protect our freedom to market, sell, and engage with our target market! You are missed and appreciated!

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Seven Weeks to Year End

November 9, 2012 by Leave a Comment
Seven Weeks left

Will the last seven weeks of 2012 be epic?

Are you so busy working that you haven’t realized there are only seven weeks until year end? I actually was shocked to know that we are almost half-way through November. The election was a distraction to say the least, so glad to have all those ads gone. Depending on how you expected the outcome to be, has it derailed you from making sure the last seven weeks of 2012 are epic?

Yes, you should have had your year end push in place and executing to your audience. In the world we live in today, change is coming so fast that we need to be constantly adjusting. The biggies term I have heard this week post election is “fiscal cliff”. Another business journal is advising to be sure before you buy gift cards because that particular business could be “out of business” after the holidays. How’s that for causing uncertainty in the marketplace? So maybe we need to make sure that we are reassuring our clients and target market that we will continue to provide incredible customer service, products and more for them. We have a solid foundation of future plans to continue to serve them and welcome their faith in us. When you consider how social media has changed how we communicate, we can continually share the positive to combat the negative that our audience is hearing.

Facebook, Google+1, Twitter, Instagram and LinkedIn provide many platforms to combat the negative with our positive messages to our clients and target market. We give them something to look forward too, a solution for their problems and needs along with reassurance of continued relationships with us. This is a great opportunity to provide solutions for their fears, worry’s and concerns. They will know that we will work with them to move forward no matter what we hear to the contrary! Listen to your clients and audience and give them back a epic seven weeks for the rest of 2012!

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Your Marketing Audience

July 18, 2012 by Leave a Comment

Has your marketing audience changed? Has your message to your target audience changed too?

Has your audience changed? Has your message to your target market changed too?

Sometimes we want to think “If it isn’t broke, don’t change it”. Today everything is changing. Whether we want to keep up or not, if we aren’t aware of the changes affecting our target market that can hurt our message to them. The more information that we know about our target audience the better we can reach them. What problems are they affected by every day that we can resolve for them? How have they changed their communication? What are they doing differently that would help you to reach them in another way to bring better results?

The changes are happening so quickly, what we were doing six months ago now need to be adjusted or revamped. Social media platforms are changing constantly with better options for business owners. Facebook is a powerful way to reach your audience as they spend a lot of time there engaging every day. Google+1 give you the opportunity to have free video chats with your audience. Twitter allows you to engage thru search your audience by location. LinkedIn will grow your professional exposure. All these social media platforms give you mobile exposure along with mobile conversions in websites, and mobile apps for your business.

Maybe it is time to examine your audience, the changes they have made and adjust your message so that it will be easy for them to connect to you. The easier you make it for your audience to engage with you, the more they will!

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Comfort Zones and Marketing

July 11, 2012 by Leave a Comment

Comfort zones, we all have them. A comfort zone can actually keep your marketing from having that aha moment for your clients.

Does your comfort zone keep your business a secret?

Does your comfort zone keep your business a secret? Every day we are bombarded with marketing pitches everywhere we go. If you think about the different marketing you are exposed to, what makes you react? What catches your interest and causes you to want to respond? If you are in a comfort zone with your marketing, you might want to re-think that maybe it is time to change things up. With so much competition today on so many platforms of social media, mobile apps, direct mail and more, you want to stand our from the crowd. You want to impact your market so that they have a reaction whether negative or positive to stop and pay attention. Ask yourself, what makes me better? What makes my product or services different? What is it that set’s me apart from my competition? Do you have humor, fun and excitement in your marketing? Is it your style to shock, stun and make a unusual statement?

Why not try to change up your comfort zone in your marketing and see the rapid change for your business when you stand out from the crowd and your competition!

How can we help you today?

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Change, change and more change!

June 6, 2012 by 2 Comments

Hey, some change is good!

Yes, I know you wish things could just stay the same for a little while, but that is not likely! Actually it can be very exciting depending on how you look at change.

Change keeps things from getting stale. Why do customers like fresh new products, new styles changes, new improved taste and on and on? In the marketing world there is very little that is old right now, there is a lot of fresh new available to you. There are “new mobile apps”, “new mobile platforms”, “new local maps merged with Google+1 pages”, “new website themes”, and so much more.

There are fresh new ways to reach and communicate to your target market than ever before. Even “old school” direct mail is fresh and new with so many ways to send direct mail using segmented lists to reach your target market making the success of your campaign incredible! Whether you are a retail establishment, a service industry, or professional services; you can have a fresh approach to your target market and current customers to keep them happy and coming to you over and over again.

It is an exciting time for business owners, and I totally love keeping up with “new is bette”! There is nothing better than experiencing the happiness and smiling faces of my clients that are growing their business through great marketing platforms that are now available to them. Your success is my success! It doesn’t get better than that!

How can I help you today? Questions? Comments?

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Local Is Now Social Google+1

June 1, 2012 by Leave a Comment

While you were busy running your business this week, there has been another change that will be affecting all local business listings. If your business has claimed your Google Places on the map and your company doesn’t have a Google+1 listing, you are going to have to adjust to a major change. There isn’t a choice anymore, Google has integrated Google+1 and Local together. Now your reviews can be displayed right on Google+1 pages. Google+1 is now necessary for your business.

If you don’t understand Google+1, no problem. This change will actually have lots of advantages that you don’t have to learn all at once. Make sure that your marketing manager checks to see all of your images and videos have been transferred in the change. This will evolve over the next few weeks, giving you time to learn and understand Google +1 and the features that are available to grow your business. Do you have questions? We would be happy to provide answers!

Local has now gone Social

Local has now gone Social

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Listening, Listening, Listening, talking

May 9, 2012 by 1 Comment

Who have you met this week that was talking, talking, talking, and you couldn’t get a word in edgewise? Did it make you want to escape? In marketing if we aren’t listening, and we are only talking our target market will feel the same way.

Getting out and having face time with your target market, just listening to them, wanting nothing more than to get to know them and hear their concerns and struggles which will help you to market better. The whole point of a good marketing campaign is to provide a point on solution to a BIG PROBLEM that your target market is dealing with and needs you to bring the solution to them.

Large companies find out quickly if their target market is unhappy with their product or services because social media now allows them to express their displeasure. If you don’t know what is being said about your company and your products and services, you aren’t listening to your target market.

Listening is now more important than talking. You want to be sure that when you are talking you are communicating the best message to your target market possible. There is a lot of talking going on, but how many are listening? IF YOU ARE SHOUTING, you can be sure that few are listening.

The best result of listening first and then talking is your target market hears you and spreads the word to their circle of friends and family!

Who are you listening to today?

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