The future is here: wearable technology and your marketing. In business, it is important to stay ahead of the curve. If you haven’t realized how important mobile is in your marketing, the time is now. Mobile technology has moved way past mobile smartphones and iPads. With Google Glass, the floodgate of wearable technology is going to be exploding. It is expected that there will be 100 million devices sold by 2016. Think about that number, mobile is one of the most critical markets, and the largest market you want to reach. This will definitely put a large emphasis on your mobile marketing plans. There is a lot of information that is accessible through mobile devices; location, when and where and how often they use a app, and the number of purchases they make. Wearables will open the doors to an even better understanding of your target market. You will be able to define your market such as those who really like to cook with natural ingredients versus those who only read magazines about them. The better you understand the mindset and the needs of mobile consumers, the better you can communicate with them and serve their needs.
This will enable you to develop long term relationships with your market. Wearables will reveal changes in habits and trends. Tracking and understanding this aspect when marketing keeps you on the cutting edge in communication and relationships. So embracing wearable technology now, preparing for this next big change will have you in line when it explodes in the mobile market. Get ready for the changes that are coming your way, don’t get caught unprepared for the future that is here now.
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