Everything Facebook, why should any of it matter to your marketing plans? Facebook is rocking forward capturing the global mobile ad revenue market, they continually work to support your marketing efforts. The latest is the ability to run a contest right from your business page timeline with comments and likes right there all together. Boosting any post is easier, with the ability to choose your target market from age, gender, location and more. They are fixing the broken windows that have frustrated businesses for awhile, making sure that it is easier to engage your market at any time. This reduces the cost of running a competition or promotion by being able to run it through your newsfeed. This allows you to be more reactive in engagement with your audience and target market.
The newsfeed algorithm is getting more complicated, but for business pages it means engagement with your audience is easy. You can focus on content and deliver what your fans are looking for. Credibility is critical, and good timing with relevancy brings success to your marketing efforts.
Facebook is here to stay as a marketing channel. Mobile is the cornerstone of this success. It isn’t only dependent on “likes”. Your audience spends a lot of time on social channels, and smartphones and tablets have taken the mobile audience to new heights. If you need to increase your mobile visibility, Facebook is leading the way.
Everything Facebook does matter to your marketing strategy. The easy access to your target market along with the new changes that helps businesses to reach their market is a winning combination.
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