When things are going horribly wrong, is it time to panic? Here it is, the last quarter of this year, you have had a great plan in place (so you thought) and all of a sudden everything seems to be going horribly wrong. You have disappeared from where you thought you were on Google, you aren’t engaged with your market, and to make matters worse you have no idea why and how did this happen?
Don’t panic! Take a deep breath and know that many other business owners have suffered the same plight. Why? This year has been a year of massive changes in digital marketing in many ways. If you have not made any changes to your marketing in the last fifteen months, you are suffering from changes in many things. They all have a remedy and can be fixed. One of the biggest changes is Google Algorithm changes that have been happening monthly. Panda and Hummingbird are two of the largest changes. The growth of mobile device users such as smartphone and netbooks have totally changed the marketplace. You can now do business, shop, travel and pay bills without ever going near a desktop computer. The older generation is learning to text and have smartphones because they want to stay in touch with their grandchildren and family.
Here are some changes you can make that will bring you back to life from the invisible world. Mobile Conversions are critical. No longer can you have “just a website”. Your largest audience is searching for you on their mobile device, they need to be able to find you on their mobile device and your information needs to convert to their screen. You have six minutes to engage with them or they are gone. Your Google+ local listing is also critical as it puts you on the maps with your call to action to be found by your local audience. What kind of great information are you sharing that has the solution your market is seeking and needs you for? A informative blog, videos, and social media all work together to help your market raise their hand and say “wow, I need this”.
To sum up the solutions that will bring your marketing back to life, a strong “mobile presence”, good content that helps your market know why “they should choose you”, and great conversations with your market on social media to “build trust and good customer relations”.
When things are going horribly wrong, don’t panic! Implement the above solutions and get back on track to building those customer relationships and growing your business!
How can we help you today? Leave a comment below, and please share this with a friend. You can schedule a 30 minute strategy session to find out what marketing solutions will benefit you. Call 614.531.6759 and leave your information to get your strategy session scheduled.