We all need to put our business and our marketing under a microscope from time to time.
We all struggle with “who is our real target market” and “how do they see us”. In dealing with constant change in the marketplace how do we keep up with what is going on? Do you know that there are actually more mobile devices than people right now? How many of your customers have more than one mobile device? Almost everyone. Do you know that the over 50 crowd knows sends text messages because that is the only way their children will communicate with them? They had no choice because their kids don’t want to talk on the phone, they only want to text. Some changes like texting are adapted to by daily needs and situations and not by choice at all.
When you think of what goes on in your daily life-you take your phone everywhere and would be lost without it and how you use a netbook or iPad alongside your mobile phone every day; this is also what your target market is doing. So under the mobile microscope of marketing, how does your target market see you? Is there easy mobile navigation for them on your website? Do you have a mobile app that will bring all your information, offers and social media to them in an instant?
I know that the changes over the past year have been many, I read over ten tech blogs a day to keep up with it all. That is why a good marketing platform can help you to stay where your target market can see you easily, and communicate in a efficient way that you are seen and heard and they can’t wait to use your products or services.
Questions, comments? I would be happy to answer your questions!